The modern business landscape is characterised by a relentless pace, evolving consumer expectations, and a constant battle for competitive advantage. For Small and Medium-sized Enterprises (SMEs), navigating these complexities can be particularly challenging, especially when it comes to the final leg of delivery. Last-mile logistics, the critical but often costly process of getting products from a distribution hub to the end customer, has become a significant pain point. Escalating surcharges, driven by a confluence of factors, are increasingly squeezing SME profit margins, threatening their ability to compete. However, a strategic paradigm shift towards “elastic logistics” offers SMEs a powerful, often overlooked, weapon to combat these rising costs and thrive in a dynamic market. This article explores how adopting an elastic approach to logistics can transform delivery challenges into opportunities, providing SMEs with the agility and resilience needed to succeed.