“Standard” freight solutions sound efficient — until they don’t fit.

Every business ships freight differently. Order profiles, customer promises, packaging constraints, despatch windows and seasonal peaks vary widely. Yet many freight setups are built on one-size-fits-all assumptions that ignore those differences.

Personalised freight solutions aren’t about complexity for its own sake. They’re about alignment.

Clique designs freight solutions around how a business genuinely operates, not how a rate card is structured. That starts with understanding the freight task in detail — what moves, when it moves, where risk sits, and what matters most to the end customer.

For some customers, predictability matters more than speed. For others, flexibility at peak is critical. For many, the challenge isn’t transit time but internal inefficiency — packaging issues, despatch cut-offs, or mismatched service levels.

Personalisation allows those factors to be addressed deliberately.

This approach is particularly important for businesses operating across diverse locations — from Adelaide and Melbourne through to Hobart or Darwin. Carrier capability, transit reliability and service options vary significantly by lane. A solution that works perfectly in one market may underperform in another.

Rather than forcing freight into rigid templates, Clique builds controlled flexibility into each setup. Clear rules, defined exceptions, and agreed decision-making frameworks ensure personalisation doesn’t become chaos.  

The result is freight that behaves the way the business expects it to behave — even as conditions change.

That’s value created through fit, not price.