The Australian Business Supply Chain Survival Guide: Christmas Rush to Chinese New Year
For Australian businesses, the period from the pre-Christmas build-up to the post-Chinese New Year normalisation is the most critical and challenging time of the year. It’s a supply chain gauntlet that tests inventory management, financial resilience, and operational agility. With online spending hitting a record-breaking AU$69 billion and global disruptions adding unprecedented volatility, navigating this period requires more than just planning—it demands a strategic survival guide.








